CRM technology is evolving, and its features keep changing and becoming advanced with the technological advancements. The CRM sector heavily relies on technology to positively impact the relationship between customers and organization. Consequently, the best CRM for real estate must change to incorporate new features as well as match up the trends in the CRM industry. Below are a few CRM trends you can expect this year.
1. Cloud-based CRM
CRM is not lagging behind concerning the rise of cloud computing services. Cloud-based programs are one of the most cost-effective ways of gathering customer information from various regions or market dynamics. Organizations no longer require scouting for leads required to input future sales calls. The cloud-based CRM ensures that customer data is readily available, which makes on-site resources easier than before.
2. Social CRM
Social CRM is the next big thing in managing customer relationships. Therefore, companies that want to maximize on social networks can take advantage of the social CRM to get closer to customers. In fact, most organizations are rapidly embracing social media in their customer relationship management as well as in creating virtual communities. Besides, customers, through the service bots, will enhance interactions by keeping them engaged with companies and brands because they influence the perception and image of a company. Social CRM will enable companies to gain access to customer information about the opinions and behaviors of customers as well as interact and engage companies with potential and existing clients. As a result, organizations can ensure that they respond to customer issue quickly through mobile devices, which can be done anywhere and anytime.
3. Personalized workflow automation
Artificial intelligence (AI) is no doubt the big thing for real estate CRM this year. AI is integral in making businesses smarter than before. Experts predict that AI will power up CRM systems so that they learn from the company’s interactions via data and help companies to find solutions to various questions, anticipate the needs of companies, and handle forgotten and tedious tasks. AI will also ensure that organizations focus on the crucial tasks for the ultimate success of a business. Consequently, AI will cut down on manual work, reconfigure interfaces better than before, and create automatic actions that meet the usage patterns of organizations. Besides, CRM programs that have been configured with AI can access untapped and unseen operational activity patterns to deliver extensive benefits.
4. Tighter integration with external tools
Another trend for the CRM industry is the enhancement of uses of CRM systems via services and external tools. The industry is in need of industry-standard interfaces that can connect to several services and solutions. The collaborations are aimed at allowing secure and private communication. The future CRMs will require external tools such as applications to improve user productivity and seamless performance of work.